The release of the slim Xbox 360 and price cuts to older models have resulted in “a significant sales spike” for the platform in the US since mid-June, according to Microsoft. “… We are hearing great feedback from retailers that the new Xbox 360 250GB is experiencing unprecedented demand,” the company said in a statement

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Blizzard believes it could make sense to drop World Of Warcraft ’s existing subscription model at some point in the future. Speaking to PC Gamer (via CVG ), WOW lead designer Tom Chilton said that the company is aware of the growing popularity of free-to-play MMOs.

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Aaron Greenberg, director of Xbox product management, says Lionhead’s Milo And Kate is a tech demo that’s unlikely to make it to market. Milo And Kate was one of the principal titles used by Microsoft to demonstrate Project Natal when the motion sensing camera was first revealed at E3 2009. It featured a virtual child with which players could interact using the device’s motion, voice and facial recognition capabilities

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Activision executive vice president of studios, Dave Stohl, has spoken of the ongoing rebuilding process at Call Of Duty creator Infinity Ward, which he expects to create “great new franchises in the future”. read more

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Mark Kingdon has resigned his position as CEO of Second Life creator Linden Lab after two years managing the company. The news follows the announcement earlier this month that the firm is to lay off approximately 30 per cent of its workforce as part of major strategic restructuring efforts

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Prince of Persia: The Sands of Time has become the highest grossing game-to-movie adaptation of all time. Worldwide box office revenues for the film currently stand at $293.9 million, topping the $274.7 million taken by previous record holder Lara Croft Tomb Raider, according to Box Office Mojo (via Big Download )

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The folks behind game modifications website Mod DB – which reaches over 1.5million people monthly – have launched a new site called Indie DB . The site will is 100 per cent dedicated to independent titles and offer readers the chance to interact with developers, according to its founders

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Activision CEO Bobby Kotick believes consumers are “clamouring” for an online, subscription-based Call Of Duty service.

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Interest in 3D gaming is widespread, spanning core and casual game audiences, but consumers also harbour concerns about the technology, according to a new study from the Consumer Electronics Association (CEA). The US study – 3D Gaming: Entertainment’s Next Dimension – found that 64 per cent of those interested in 3D gaming were “avid” gamers, while 35 per cent of those interested were “casual” players. read more

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New research from the Entertainment Software Association (ESA) has found that 67 per cent of US households play videogames. The trade association’s Essential Facts About The Computer And Video Game Industry report also revealed that 62 per cent of American gamers play with other gamers in person at least one hour per week and that 48 per cent of parents play with their children at least once a week. read more

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